The Chain of training and marketing centers for Nail-buliding, Manicure / Pedicure technicians, Eyelash extensions and Beauty treatements.
The "NAIL STUDIO" chain, which was established in 1990 and is owned by Brian Laden, specializes in hand and foot-care related areas, waxing, eyes (Lash extensions and Brow design), Makeup, Permanent makeup, Nail Art, and manages professional vocational training centers throughout the country with 20 highly qualified trained educators.
This field has become an integral part of the fashion world in Israel and throughout the world. Over the last three decades "NAIL STUDIO" has set new standards in its area of expertise, and has become the leading chain in nail-care products and training in Israel with over 60,000 trained professionals over the years via its 20 training centers and schools throughout the country.
The training centers offer a variety of tracks to choose from, and these include all the professional systems and techniques that exist in our field. During the course the students gain experience in the use of the most advanced electronic equipment and products. The products are licensed by the Ministry of Health and the equipment by the Bureau of Standards. The curriculum which is thorough and comprehensive receives approval from the Ministry of Trade and Labour. An experienced team of instructors provide personal care and an almost one-by-one pace of study. Each student proceeds according to her abilities and talents.
In the training centers there is an emphasis on the students gaining practical experience and graduating highly professional – this deriving from “NAIL STUDIO”s commitment to the highest professional standards in the nail-care-field in Israel. Part of the training process includes providing practical service to customers and dealing with customer resistance.
"NAIL STUDIO" is the largest importer of products and equipment in Israel which professionals can acquire at these centers. In addition the chain is sole representative and distributor in Israel of OPI and AII (Ardell, China Glaze, Ez-Flow, Clean & Easy, Gelaze, Seche and ibd), world leaders in nail care and skin care products.
The chain also manages a "NAIL STUDIO" club who has as its members only qualified professionals. These members enjoy various benefits throughout the year such as a unique newsletter produced by the chain which bundles professional articles from leading journals throughout the world.
“NAIL STUDIO” s dedication to quality customer service and quality training which serve as core values in the chain’s prime purpose – empowering women to financial independence – will no doubt continue to fuel future growth and prosperity for all it’s members in the future as has been the case in the past.